 |  |  |  |  |  |  |  |
 |  |  |  |  |  |  |
MARKETING
Marketing consists of the strategies and
tactics used to identify, create and maintain
satisfying relationships with customers that
result in value for both the client and the
marketer.
SALES
Selling products or services requires
understanding how to build foundations of
trust and respect between clients and the your
sales force.
Customers many times are blind to how your
company may fit into their organizations
"game plan philosophy"
Marketing consists of the strategies and
tactics used to identify, create and maintain
satisfying relationships with customers that
result in value for both the client and the
marketer.
SALES
Selling products or services requires
understanding how to build foundations of
trust and respect between clients and the your
sales force.
Customers many times are blind to how your
company may fit into their organizations
"game plan philosophy"
| The Ability To Satisfy Your Prospects Wish List Ask questions to identify problems you can solve. Knowing those problems don't always provide enough information to help you create a complete solution. Prospects many times keep secret wish lists with hopes, sometimes unrealistic, that they hide from salespeople. Salespeople must ask the prospect about their hidden wish list. The items on that list could relate to features that may become your (USP) "Unique Selling Points". Uncovering your prospects wish list will start to develop the rapport that will enable you to form the foundation of a long time relationship. Sales calls must be conducted as interviews In every sales interview the sales professional must determine that his potential client is comfortable doing business with them. People do not buy from those they dislike, distrust and do not respect. Sales professionals must understand the business they are really in. Once they fully understand this, they will be able to identify why prospects will buy. Sales people must explore their potential customers, past failures and successes to be able to truly establish a complete comfort level. Once this is done his/her connection with the client will create a deeply bonded relationship. |
Many companies do not know where they are going.
They do not know what results they want their
marketing to achieve. Marketing needs goals and
marketing needs vision. Your marketing goals are
concrete statement of the results you want to
achieve. Marketing like regular business goals
should be quantifiable and measurable and also
specif, realistic and have a time deadline. The first
step in any solid marketing game plan is seeking
knowledge. There are many influences how
customers decide how to purchase products and
services, including the purchasing behavior, past,
present and future.
Positioning
Positioning will establish the perception of your
product or service in the minds of your prospects
and customers. It will establish your company's
true identity and value in your targeted market.
You must define your vision and direction. It will
establish:
Company identity and branding
What business you are in
Who buys your product or service
Market demands
Product / Service
Competitive advantages and values
They do not know what results they want their
marketing to achieve. Marketing needs goals and
marketing needs vision. Your marketing goals are
concrete statement of the results you want to
achieve. Marketing like regular business goals
should be quantifiable and measurable and also
specif, realistic and have a time deadline. The first
step in any solid marketing game plan is seeking
knowledge. There are many influences how
customers decide how to purchase products and
services, including the purchasing behavior, past,
present and future.
Positioning
Positioning will establish the perception of your
product or service in the minds of your prospects
and customers. It will establish your company's
true identity and value in your targeted market.
You must define your vision and direction. It will
establish:
Company identity and branding
What business you are in
Who buys your product or service
Market demands
Product / Service
Competitive advantages and values
SALES FACTS |
MARKETING FACTS
The TEAM Concept In Today's Market
Team building, team players, team spirit...have become empty words that
companies have used so excessively that they've become tired cliches.
Our Dynamic Marketing Synergy Program establishes true sales teams
that possess goals, have visions and a constant forward motion concept.
The teams are focused, have time lines and a commitment to succeed.
Team building, team players, team spirit...have become empty words that
companies have used so excessively that they've become tired cliches.
Our Dynamic Marketing Synergy Program establishes true sales teams
that possess goals, have visions and a constant forward motion concept.
The teams are focused, have time lines and a commitment to succeed.